SWR 2017 gears up with major global rights television deals


The Silk Way Rally has reached television rights agreements with over 55 different broadcasters, as the cross country adventure rally event, approaches its start ceremony in Moscow on 7th of July 2017. Cars and trucks competitors will compete over 10,000 kilometers and will cross three countries (Russia, Kazakhstan and China) and will try to get on the podium of the finish ceremony on 22nd July in X’IAN. 

55 Broadcasters worldwide 

Deputy Director Frederic Lequien said ‘’the 2017 Silk Way Rally will be broadcast in more than 196 countries via a network of over 55 broadcasters worldwide’’.

“We are very happy this year, because we will start the event with secured commitment from some of the world’s biggest pan-regional broadcasters. Motorsport TV and Euronews have signed a media partnership agreement with the event. Media coverage will be also given by Fox Sports Latin America & Brazil, Fox Sports Europe, Fox Sports Asia, Fox Sports Australia, Sony Entertainment India, Velocity USA and Dubai Sports in UAE’’ will broadcast. 

Faithful partners

GAZPROM, Rally's main partner

Sponsor since the first edition of the Silk Way Rally in 2009, the Russian company PJSC Gazprom is engaged on the event as a main partner for a minimum of two years.

TOYOTA « official vehicles » of the organization.

Because of their unique design and capabilities, TOYOTA all-terrain vehicles have proved their extraordinary resistance on Russian, Kazakh and Chinese roads during the various reconnaissances and the rally. TOYOTA, which symbolizes technical and technological confidence, has been supplying official Silk Way Rally cars since 2016, to accompany the rally on its roads and wild tracks.

2017 SILK WAY RALLY Program

10th January 2017 Opening of registration 

1st June 2017 Closure of registration

5th and 6th July 2017 Administrative checks and scrutineering in Moscow

7th July 2017 Start podium on the Red Square in Moscow

8th to 22nd July 2017 14 legs 1 rest day

16th July 2017 Rest day in Urumqi

22nd July 2017 Prize giving in Xi’an


Silk Way Rally